Google Shopping, Shopify, and the Ablestar Bulk Product Editor
With Google Shopping you can get your products in front of millions of shoppers each day. It can showcase your products right on the search result pages, increasing your Shopify store's visibility to potential customers who are actively searching for products you sell.
While Shopify doesn't have a built-in integration with Google Shopping, there are many apps that will integrate the two platforms. The most popular one is a free app supported by Google, although many merchants choose other apps for increased control and visibility.
Behind the scenes, the data specific to Google Shopping is stored in Shopify as metafields. This allows other apps to access and modify the data.
You can use the Ablestar Bulk Product Editor to both edit your Google Shopping data in bulk and to create Google Shopping feeds which you can send to the Google Merchant Center.
Bulk Editing Your Google Shopping Data in Shopify
In order to make the most out of Google Shopping you data needs to be valid and up-to-date. To help with that we've written a guide on fixing Google Shopping validation errors. You can also use the Ablestar Bulk Product Editor allows you to bulk edit your Google Shopping fields, saving you from having to update them one-by-one.
You can bulk edit all Google Shopping fields using the Ablestar Bulk Editor either in the app or using a spreadsheet. We've also written guides to help with specific fields:
- Bulk Editing the Custom Product field for Google Shopping
- Bulk Editing the Category field for Google Shopping
- Bulk Editing the Size field for Google Shopping
- Bulk Editing the Condition field for Google Shopping
- Bulk Editing the Gender field for Google Shopping
- Bulk Editing the Age Group field for Google Shopping
- Bulk Editing the Manufacturer Part Number (MPN) field for Google Shopping
- Bulk Editing the Custom Labels 0-4 fields in Google Shopping
In this Google Shopping Fields video walkthrough, we show you how to edit these Google Shopping fields for multiple products all at once, either with the Bulk Product Editor app or via a spreadsheet.
Exporting Your Google Shopping Feed
Once you've edited your Google Shopping data, the next step is to export your product feed. While you can use the free app from Google, the Ablestar Bulk Product Editor gives you more visibility and control.
You can always export data to the Google Shopping feed format in the 'Export' section of the app. You can also automate the process with recurring exports. The following articles explain the process in detail: