Google Shopping - Age Group

The Age Group field for Google Shopping allows potential shoppers to filter for products by a specific demographic. This field is required for many items in the Apparel categories in Google Shopping


  • The Age Group field is stored as a product metafield in Shopify. The Google Shopping channel will use the value of the metafield to sync the data to Google Shopping

In-App Edits

When performing an in-app edit you can select the age option from the options and the app will set the metafield to the correct value:

Spreadsheet Edits

To set the values by spreadsheet you need to provide one of these three values in each cell:

  • newborn
  • infant
  • toddler
  • kids
  • adult

The values are case-insensitive and leading/trailing spaces will be removed.

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