Google Shopping Feed Overview

You can use Ablestar Bulk Product Editor to create a feed that can be uploaded to the Google Merchant Center. This bypasses the need for an additional app to sync your Google Shopping data and gives you a little more control than using the Google Sales Channel does.

Creating a Google Shopping Feed

At a high-level, the process for getting your Shopify products into Google Shopping is:

1. Creating a recurring export in the Google Shopping format. This will provide you with a URL to your feed that is continuously updated. Click on the 'Delivery options' tab to configure the recurring schedule:

2. Going to Google Merchant Center to configure a scheduled fetch for your feed. Once this is setup Google will download the products from your feed and import them into Google Shopping

Generating your Feed

Our bulk editor uses a combination of product fields and metafields to generate your Google Shopping feed. For example, to find the Manufacturer Part Number (MPN) for a product, the app will take the first value it finds from any of:

1. A variant metafield named "mm-google-shopping.mpn"
2. A product metafield named "mm-google-shopping.mpn"
3. The variant's SKU

You can read our documentation to see a complete list of the Google Shopping fields and how they are generated.

Viewing your Feed

If you need to see the contents of our feed, maybe to track down a data issue, you can open up the feed in Google Sheets. This way you can see the exact data that Google is using for your products.