Google Shopping: Create a Feed Overview

You can use Ablestar Bulk Product Editor to create a feed that can be uploaded to the Google Merchant Center. This bypasses the need for an additional app to sync your Google Shopping data and gives you a little more control than using the Google Sales Channel does. The feed can update automatically and sync with Google Shopping.

Recurring Exports

Advanced plan subscriptions can create recurring exports. At the specified interval, the app will automatically generate a new feed. On the Basic plan, you can still create a Google Shopping feed but you will need to manually create a new version of the feed.

Creating a Google Shopping Feed

From the app dashboard, prep and filter your set of products for export:

1. Export products in the 'Google Shopping Feed' format. This will provide you with a URL to your feed that is continuously updated. Click on the 'Delivery options' tab to request the URL format (or create a recurring schedule)

2. Once data is processed, you can copy the Public URL:

3. Navigate to the Google Merchant Center to configure a scheduled fetch for your feed. Once this is setup, Google will download the products from your feed and import them into Google Shopping.

Generating your Feed

Our app uses a combination of product fields and metafields to generate your Google Shopping feed. For example, to find the Manufacturer Part Number (MPN) for a product, the app will take the first value it finds from any:

1. Variant metafield named "mm-google-shopping.mpn"
2. Product metafield named "mm-google-shopping.mpn"
3. Variant SKUs

✅ Tips and Troubleshooting

• To view your data or troubleshoot, open up the feed in Google Sheets. This way you can see the exact data that Google is using for your products.
• See a complete list of the Google Shopping fields and how they are generated.

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